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Return to shopPrettyDamnGreat | Conversion Optimization and Digital Growth for eCommerce and Lead Generation
Make Your Digital Presence Work Harder Than You Do
Your website or app works, but it doesn’t convert or generate leads like you expected? That’s where I come in.
Conversion Rate Optimization (CRO) and Growth Strategy
UX/UI and Funnel Optimization for eCommerce and Lead Generation
Smarter Use of AI and Marketing Tooling
About PrettyDamnGreat
Welcome to PrettyDamnGreat, founded by Pim de Groot, a digital growth strategist with more than 20 years of experience in eCommerce, conversion optimization, UX design, and performance marketing.
If your growth has slowed down, it is rarely because your marketing is bad or your product is weak. It usually happens because something in the customer journey silently breaks the momentum. That is where I step in.
I work side by side with agencies such as DEPT, Sowieso Digital, Bikkelhart, Lyfto, and Foundry.cc to help deliver measurable growth for many well-known brands. Together we have optimized digital experiences for companies like FonQ, Viking Direct (Office Depot EU), Cardano Foundation, HAIX, Vattenfall, CLUSE, Thomas Cook, Albelli, and Holley Performance.
My focus is always on helping teams get the most out of their data, design, and tools. I bridge strategy and execution by identifying what actually works and what does not, then building a clear roadmap that connects actions to results.
Ready to find out what PrettyDamnGreat can do for your brand?
👉 [Book a Free Discovery Call] or [Request a CRO Audit]
Digital Growth Strategist
Conversion Specialist
AI-Driven Solutions Expert
Why Work With PrettyDamnGreat?
Because settling for ordinary isn’t an option anymore.
Here’s how I help my clients break free and grow:
- Proven Expertise: With over 20 years of experience in eCommerce, conversion optimization, and digital strategy, I’ve delivered measurable results for businesses globally.
- AI Integration: By using tools like ChatGPT, Optimizely, BlueConic, and HubSpot, I ensure your business runs smarter and more efficiently.
- Creative Passion: From crafting customer journeys to designing merchandise that tells a story, I blend creativity and data to create impactful solutions.
Testimonials
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